ADVANCED PROPERTY MARKETING

Professional photography and comprehensive floor-plans are a key component to online marketing. The higher number of buyers looking at your property equates to more people through the door, more competition and the best sale price. Our expert team of real estate agents on the Sunshine will list your property through the powerful Mantis Up-loader that feeds your property to all the premier property search websites including Domain.com.au, Homesales.com.au and the largest being Realestate.com.au. We will advise you on the best package for your property's price bracket. Book an appointment with one of our team and they will craft a custom marketing plan for you.

So you have made the decision to sell, what next? The 3 pillars of property sales are presentation, promotion and price. Getting the presentation spot on is the very first step and critical to every other facet of the marketing program especially the photos. Professional photography is no longer an option, it's a must. With over 90% of buyers finding property online, the latest consumer browsing research shows clearly that buyer need to be visually triggered before they will read one word of text. 

1. Deciding to sell

Many factors can prompt the decision to sell – anything from debt reduction, upgrading to more space, a new strategy for property investment or seeking new horizons. Different times of the year can be more popular than others but buyers are out purchasing real estate on the Sunshine Coast all year round. Keep a close eye on what is happening in your local real estate market and then make the decision based on what will benefit your personal situation.

2. Property preparation and staging

It's time to attend to any ongoing maintenance issues and conduct a complete and thorough cleanup. The goal is for your property to be absolutely immaculate. Your real estate agent can provide the best advice on what is required from landscaping to furniture staging if required.

3. Deciding on the best real estate agent

This choice can be make or break in the sales process. Appointing a great real estate agent will ensure you property is marketed correctly and this will help create more competition and lead to a higher sale price. Some real estate agents request the seller pay huge amounts of money to market the property known as VPA ( vendor paid  advertising ). This is done primarily to ensure that if the property doesn't sell then the Real estate owner is not out of pocket and the Seller will bare all the costs and expenses if the real estate agents doesn't perform and deliver a sale. BMP Sunshine Coast real estate agents believe in putting their money where there mouth is. Our highly trained agents know very well that if the marketing is done correctly, the property will sell every time and for that reason we provide all the marketing free of charge including professional photography, detailed floor plans, high quality brochures and internet listing on realestate.com.au and other property websites. Take the time interview local agents when making the decision. Once the decision has been made you will then sign a appointment of agent agreement known as a Form 6 and this document will detail the agreed commission and the length of time for the appointment which is typically 90 days.

4. Method of Sale - Auction or For Sale

During the discussion with your real estate agent they would have discussed the 2 methods of sale being Auction or For Sale. Most good agents will always recommend and Auction to start with for 2 main reasons - 1: The type of contract presented at an Auction has no conditions like finance and building and pest inspection and is cash in 30 days. 2: Auctions create competition between the buyers and this has the effect of driving the price up. Your real estate agent will advise you of the process for each method but ultimately the decision is yours. Keep in mind that in some cases if the property is exactly what a buyer is looking for, they sometimes will pay more that what the seller and the agent had expected and Auction allow this to take place. This scenario almost never takes place in the For Sale process as the buyers offer always come in below the listed price.

5. Setting the list/reserve price

Your BMP will provide you with a list of recent real estate sales on the Sunshine Coast of similar properties to your own. It is very important to listen to the advice of the professionals as over valuing you property is the number 1 mistake sellers make. Buyers have more research tools available to them than ever before and they generally have looked at over 30-40 properties before they make a decision. Setting a fair market value list/reserve price is the difference between selling in a timely manner or sitting on the market for a very long time. 

 

BMP real estate agents are well known on the Sunshine Coast for providing our clients outstanding customer service and getting the job done. Our real estate marketing programs are first class will deliver you a great result.